In late 2008 I created the above illustration for an arts organization trying to promote giving the gift of experiences via tickets to cultural events. I did a ton of sketches and went through several rounds with the client. Ultimately, I don't think they ended up using the piece which was really disappointing as it was a high-profile campaign. I'm more disappointed in the work itself, as I don't think it was easy to read - and probably why it wasn't used. The balance between giving a client what they ask for, and giving them a successful piece is always a challenge and in this case it got the better of me. The earlier concept sketches are below. My choice was #5, I think it was the least cluttered and most versatile.